Blake Mallen: ViSalus Impacting the Next Generation
In the last issue of Vi-LIFE, we shared our mission of Taking Weight Off the WorldTM. One person at a time. 10 lbs. at a time. We said you’d see us start fighting the obesity epidemic even harder. And through PROJECT 10TM, we have been!
What started out in January as a weekly drawing to reward 10 people a total of $10,000 for losing 10 lbs. has since inspired an even greater initiative: PROJECT 10 Kids.
It’s key that we’re becoming a healthier society—but if we don’t pay it forward and educate the next generation, we will rob our efforts of any future impact. And if we don’t work quickly, it’ll be the first generation where parents outlive their children. So now, on behalf of every person who submits their PROJECT 10 “i LOST it” or “i BUILT it” videos to enter.vi.com, ViSalus® will donate 30 Vi-Shape® shake meals to an at-risk or obese child in North America through PROJECT 10 Kids.
For me personally, it was really something to see the outpouring of excitement when we explained at NST that “when you lose, a child in-need wins.” Standing up on that stage, watching how more than 10,000 people reacted to the news that they could (and would!) make a real impact on the next generation, actually gave me chills!
Together we WILL beat this global epidemic— One person at a time. 10 lbs. at a time.
ARE YOU READY TO FACE OBESITY?