Project 10 Kids: When You Lose, A Child Wins
With the Body by Vi ChallengeTM, ViSalus® is Taking Weight Off the WorldTM. One person at a time. 10 Lbs. at a time. To help us accomplish this mission, we launched PROJECT 10TM to motivate you by rewarding 10 people who lose 10 lbs. with a total of $10,000. Every week!
Now, we’re taking the mission to the younger generation with PROJECT 10 Kids. You can help an at-risk or obese child get on the road to better health. When you lose, a child wins!
“PROJECT 10 and Project 10 Kids are designed to help people face obesity head-on,” said Risa Jewell, Visalus’ Director of Cause Marketing. “Together, the two programs give you the tools to positively impact your own life, while investing in the future of our children.”
For the first time in history, our nation’s youth may be on track to have a shorter life span than their parents due to the rapid rise of childhood obesity, according to a report in The New England Journal of Medicine. With PROJECT 10 Kids, ViSalus has a solution to help reverse this scary trend.
Here’s how it works: For each person who loses 10 lbs. of fat or adds 10 lbs. of lean muscle and submits his/her results through PROJECT 10, ViSalus will donate 30 Vi-Shape® shake meals (one shake pouch) to an at-risk, overweight or obese child in the U.S. or Canada—that’s a month’s worth of meals! All participants will receive a special “i LOST it.” or “i BUILT it.” t-shirt.
Best of all, if you have already completed PROJECT 10, you will not be left out. For everyone who has already submitted their successful PROJECT 10 results, we’ll donate 30 meals to a child for you too. Plus, we’ll keep donating every time you lose another 10 lbs. and submit a new video.
Vi Community ChallengeTM
Participants can also make their own donations in the fight against obesity by supporting one of our existing charity partners through the Vi Community Challenge and its matching program.
Founded in 2009, the Vi Community Challenge allows anyone to donate Vi-Shape shakes and now, Nutra-Cookies, to nutritionally deprived children and families in their local communities and have their donations matched shake for shake and cookie for cookie through ViSalus Matched Giving. This program helps families who lack healthy food options by helping combat unhealthy weight as well as food insecurity.
Working with more than 200 carefully-screened Charity Partners—food pantries, youth programs, churches and missions, as well as disaster relief efforts—the Vi Community has donated more than two and a half million shake meals to children in need throughout the U.S. and Canada. Our charity partners now include nonprofits that are also in the fight against obesity. Go to Vi-Net® to find a list of charities.
Giving children in need healthier food options teaches them to make sound nutritional choices—decisions that will help them grow up healthy and strong. It’s a tangible way for the Vi Community to make a meaningful difference in a child’s life, guiding millions of children toward a healthier lifestyle that prepares them for a brighter future.
“PROJECT 10 Kids and the Vi Community Challenge work in tandem to carry our obesity mission into the future,” Jewell said. “Every donation you make pays it forward, giving younger generations the nutrition they need to lead longer, healthier lives.”
Source: ViLife Magazine